Gap decided to change its logo after having the same one for over 20 years. This caused more controversy then was intended. After they posted the new logo they got nothing but bad feedback. All their sales went down. As 24/7 Wall Street claims, " It seems that its new logo has gone over about as well as a nasty divorce."
Gap decided to change the logo because they wanted a change. The blue box logo had been used for 20+ years, they wanted to modernize it. They even sent out tweets/facebook notifications asking people to submit their designs for new ideas.
But after this negative feedback they went straight back to their old logo.
Here's a link to check out the difference:
http://247wallst.com/2010/10/08/gaps-logo-change-adding-brand-damage-gps/
I personally think that they should of stuck with the old logo. A logo is how people recognize a company or brand. I think if they wanted to "modernize" they should have changed it up just a little bit. The change was quite drastic from their simple logo to what they changed it to, which was still simple but very different. It also would have been better if they maybe put out a couple new logos and gotten feedback before they actually changed it.
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