Tuesday, April 19, 2011

Final Project

Graduation Invitation

Purpose: Invite family and friends to a graduation

target audience: Graduate's family and friends (age group has a wide range)

Call to action: attend the graduation, or send a gift

Printing specs:
14"x5"
.125" bleed
.125" margins
has 2 folds
folds into a 5x7
fits into an a7 envelope

Printing cost:
100= $60.63

coated: endurance 32/80# coated 5 x 14
front & back- color
production digital copies
cut: to FinSz (5 cuts/sheet)
2 hand folds
2 scores

$.6063 each


 Thumbs


Roughs


Final image

For 100 invitations it would be $60.63
that is including the folds and scoring for each invitation

I used my grayscale raster and my last screen tint for this project to wrap up my master image list.

I really liked the overall outcome. I had a few problems during the making. the background element was too bright and it took your attention away from the text. So i had to changed the pantone color. If i wanted this to be a black and white job I would have just changed it to a different shad of black, but since I needed a screen tint I used a pantone instead. Then I had problems with my 2011 lining up on the front of the invitation so I wound up changing the whole front design. It turns out it was for the better.

I really enjoyed this project and hope it gets put to use soon!!!

Wednesday, April 6, 2011

Publication Ad

Target Audience: Young women 16-28

Call to action: Microsoft tag

Specs: Allure Magazine
8" x 10.875"
.125" bleed
.25" margins
CMYK

Thumbs

Rough



Final Image

This project was challenging when we first started. We had to do a little bit of math to figure out our bleeds and margins. Lucky for me mine turned to out to be what we normally use. 
I used my duotone and COB on this project. I saved my COB /Duotone as an EPS. I also used a vector for the background, which was an AI file. 

I learned how to calculate to find the margins and bleeds, and I also learned how to make a vector that has too many points, have less points.

We had to use a microsoft tag as our call to action. We went on the microsoft tag website to generate them. I used my blog for the tag but if this had been a real product the tag would have went to that products website. 

© images from istock free images