Newspaper Ad

Newspaper Ad Specs

No Bleed

Black and White

$100 Budget

7.71"x 6"

4 Column Width

6 inch Height 

My project cost: $96

Thumbnails

Rough

Call to Action: Call, Email, or Visit

Target Audience: Cat lovers, Women, Ages 18-40

 

Final Version

For this project we had to make a bitmap and scan it in. A bitmap is line art. We had to draw with a black marker on a white sheet of paper, then cut around the drawing. Once I got it on the computer I needed to resize it. So I had to take it into photoshop and change it to grayscale to edit it. Then I changed it back to a bitmap and put it on my project.

© all artwork done by me Emily Smalley

Looking Around

These are a few photos I took during spring break of certain things that caught my eye or others that are completely random.

  This is how most of the signs look around Andover/Wichita. They are very simple and to the point but they also have special typography to them to make them stand out among each other.

 This is harder to see, but I really liked how they had lines in with the logo to symbolize water. It went with the waterfront name. Simple but again creative.

 I didn't really care for this sign. It has a good mix of colors, but the font seems to playful for a mattress store.

 I didn't like this sign at all either. It was way too plain. The green and yellow go together in my opinion but the text color clashes.

 

I really liked the color and choice of font for this sign. It caught my eye, but I am not too crazy on the layout of the text. It seems like they could have done different placing and made it look better.

 This is a Valentines Day balloon I saw. I liked the layout and the colors, but you cant see the word "you" very well at all. If this design would have been put on a different color balloon maybe you could have seen it better, but I'm not sure that the colors would have matched any other color balloon. Though if they would have done stroked type or done a drop shadow maybe the text would have worked out a lot better.

 Here is a menu I saw at a restaurant. I like the design, but I don't really like where the name was placed.

This is the first time I have ever seen a Doritos bag look like this. It seems like they changed their design at least for this flavor of chips.

Old vs. New - GAP ATTACK

Gap decided to change its logo after having the same one for over 20 years. This caused more controversy then was intended. After they posted the new logo they got nothing but bad feedback. All their sales went down. As 24/7 Wall Street claims, " It seems that its new logo has gone over about as well as a nasty divorce."

Gap decided to change the logo because they wanted a change. The blue box logo had been used for 20+ years, they wanted to modernize it. They even sent out tweets/facebook notifications asking people to submit their designs for new ideas.

But after this negative feedback they went straight back to their old logo.

Here's a link to check out the difference:
http://247wallst.com/2010/10/08/gaps-logo-change-adding-brand-damage-gps/

I personally think that they should of stuck with the old logo. A logo is how people recognize a company or brand. I think if they wanted to "modernize" they should have changed it up just a little bit. The change was quite drastic from their simple logo to what they changed it to, which was still simple but very different. It also would have been better if they maybe put out a couple new logos and gotten feedback before they actually changed it.

Direct Mail Piece

This project is a direct mail piece. I chose to do it over my own photography. We are supposed to keep the same layout but have 3 different things that change (photo, name, etc.) including the address.

My target audience is high school females, and high school males.

Call to Action: use coupon, or call/ email me.

I chose to do the 7 by 5 inch layout.

Thumbnails

Front Rough

Back Rough

Finished Product

Male Version Front ☝

Male Version Back ☝

Female Version Front ☝

Female Version Back ☝

This project you had to put more thought into then any other projects, because you were designing it two different ways. I came up with this idea very quickly. We had to include a database and instructions with this project. So that was extra stuff we had to do, that we normally don't have too.

My project had 4 different pages. I had a picture that changed on the front of the piece, and a photo that changed on the back of the piece in the coupon section. So that took care of my variable data including the persons address changing.

This is a 4 color project. I used full bleeds. I included one vector object and the rest was done in Indesign besides the photos. I edited them in photoshop. All four of the photos are flattened tiff files. I used catfisch script font. The scissors were little webdings. This file is a 7 inch by 5 inch. The photos had to be sized 7.25 x 5.25 to include the bleed. All I used was black and white swatches. It kept it sweet and simple which is what I was going for.

© All images in this project were done by me Emily Smalley.

And You Do this To the Picture

This was my four color raster. It is cmyk color mode, with a full bleed. I saved it as a flattened tif file.

When I first opened this file in photoshop I checked the resolution. It needed to be 300, but all mine was was 200. Though there was enough pixels to change the resolution to 200. Then I had to unlock the layer so I could change the canvas size. If you don't unlock the layer before you change the canvas size it will crop your photo. So after I unlocked the background layer I changed the canvas size to 4.5 x 6.25 inches. This is including the bleeds. It is supposed to be the size of a standard post card cover. 

This is my COB (Cut Out Background). You had to save this file as a flattened eps file.  It is also a duotone.

To make a COB you have to create a clipping path. I prefer the pen tool so that was my tool of choice. After you carefully trace the path you need to go to the paths panel and save the path. Then in the drop down menu select create a clipping path. Then save as the file as an eps. Even though the background isn't deleted it will not be there when you open it in Indesign. This file was also a 4.5 x 6.25 inch file to include the bleeds. It is also a 300 resolution file. 

This is my duotone raster. I used black and PMS 116 (yellow). Saved as and eps file. 

Again this file was also a 4.5 x 6.25 inch file to also accommodate a full bleed. It is a 300 resolution file. 

This is my grayscale raster. I saved it as a flattened tiff file.

This is a 4.5 x 6.25 inch file including the .125 inch bleed for all four sides. It is in the grayscale color mode. 

-All images used in this project are used from the istock free photos in the elements to copy folder.

To Make a Note Pad

This Project is a self promotion piece. We were supposed to come up with an idea that would represent us and what we are interested in. Then hopefully it would be good enough to give to a future employer, or someone that is interested in your work.

Thumbnails

Rough Sketch

This includes the margins, and also bleeds, though I am not going to be using bleeds for this project.

Project Specs

5 in. by 7 in. note pad

black and white ink only

no bleeds

50 sheets

padded

chip board back

Cost according to Quick Print quote: $3.52

Quick Print turn around time is 3-4 days. They prefer crop marks, and a PDF file.

 

Final Screen Grab

I chose the roses on this project because I wanted my design to be simple, but I also wanted to incorporate a drawing of mine. The font fit perfect because it gave it a very flowing look and put the whole design together. 

All images were done by me Emily Smalley. 

QR code done by qrcode.kaywa.com.

Final Price-$3.52